I'm glad you're deciding what the world can and cannot have. Please establish more rules for the industry as you troll a dead tech news outlet's dwindling readers.
I read his comment and understand that he's talking about marketing of their chips, hence his use of the term "brands".
Still not on board? OK.
Well think of it in another branding context, what if you had seen a reply to Arby's changing their logo and he had written "You can't have a picture of a pig presenting it's butthole and still expect people to want to eat your quasi-meat sandwiches." It's a hypothesis since it's not yet tested if that will work and certainly filled with opinion, but would you disagree and claim that he's deciding " what the world can and cannot have"? I have doubts.
Or what if Big Brother brought in Kevin Spacey as their spokesperson for their ads going forward and he wrote, "You can't have Kevin Spacey promoting any business, especially ones with children, and expect the public not to become outraged." Spacey is probably desperate for work, but do you think that's a good move for BBBS? Would you say he's "deciding world can and cannot have" or just be onboard with that being a monumentally bad idea?
Your examples include the word "expect". That word is absent from the top comment's assertion, and that makes it look less like an opinion and more an absolute statement.
Also, your examples make sense, while in the top comment it's less evident. What's the logic in linking the validity of using certain brand names with the performance of a competitor? If it's supposed to be "specific branding for lower-performance parts is a bad idea when the competition is better", I think that's quite a stretch.
This makes me sad. No money in running a tech site these days, if there ever was. Either you shoehorn in links to your "list of best GPUs" commission links into every post or just fade away.
You could always run your own tech site as a passion project, as long as you don't offend the Internet gatekeepers. You can collect money from your audience from places like Patreon, as long as you don't offend the Internet gatekeepers. You can get some ad revenue from YouTube, as long as...
There is money, sites like wccftech, techspot, and techpowerup are all doing fine.
Anandtech started dying when Anand left, and the volume and quality of content dwindled. Anandtech started missing reviews, like the new (now old) macbook pro retina that was......just never reviewed, despite being told a review was coming. Same for several different GPU launches. Anandtech has been using that california fire excuse for nearly 2 years now, and apparently in that time they cannot come up with any solution. Gamers nexus is smaller then anandtech yet not only manages similarly in depth reviews that people want to see but also delves into other subjects and runs a fairly large merch store.
Well, if you cant provide the reviews your audience wants and go weeks without an interesting article, then surprise surprise your people leave for other pastures. Anandtech largely did this to themselves.
I can just imagine the tech support conversations:
*call begins*
Tech Support "Hi. Thank you for contacting Giant Software Company tech support. How can we help?"
Customer: "I'm having trouble running your new piece of software on my laptop. It's very slow."
Tech Support: "What CPU do you have in your laptop"
Customer: "My laptop has an Intel CPU"
Tech Support: "Ok, but what is the model name, is it a Core i3, a Celeron, a Pentium"
Customer: "No, it's an Intel CPU"
Tech Support: "But what model is it? You need to tell me the model of CPU so I can check if it meets our recommended system requirements."
Customer: "It's an Intel CPU - it says it on the sticker near the keyboard"
Tech Support: "Sir, I can't help you if you can't tell me the model of CPU in the laptop. I think your laptop may just be old and slow and that is why our software is slow"
Customer: "My laptop can't be old and slow. I went to the store to buy a new laptop, but every one I could afford also had the same Intel CPU sticker just like mine so there was no reason to buy a new one"
If we're being honest, Celeron and Pentium have meant "Slow" for 7 years while Intel has watered them down with Atoms that ran around 1/2 to 1/3 the speed of an equivalently clocked "Core".
But hey, Intel muddied the trade with "Core" so why not muddy it further with a "Processor" trademark? I hope the tech trade publications finally stand up to Üntel and tell them where to stick those trademarks, refuse to use them in publications other than to ridicule such idiotic marketing decisions.
The CORE Empire are one of the two factions in Total Annihilation, comprising purely of mechanical units that have undergone the patterning process; they are the sworn enemy of the ARM rebellion and seek their destruction, simply disregarding them as 'vermin who must be exterminated'.
I don't know this might backfire, if the lowest end processor is junk we can all say "intel processors are garbage" and people might think it means every intel cpu is garbage lol
Maybe, but I doubt it. At that level of tech competency you are probably a babushka and you don't even know what's in the computer box. Also, the lowest end CPUs are about good enough to run anything that isn't a modern game. 4-5 cores minimum, and big generational performance gains have been made on the Atom cores.
So I guess we will really see model names like Intel Processor 9505? Maybe Intel P9505?
Pretty sure you meant that Intel will have a "single" brand name going forward... "singular" would mean that the new "Intel Processor" brand was "exceptional, remarkable, one-of-a-kind", and that still remains to be seen... ;)
Intel's naming scheme has been confusing for years and this will make it even worse. Remember when Intel was like Playstation and we had Pentium 2, 3, and 4? Clear generational separation. Now Intel has gone full retard like Microsoft with its Xbox. We now have to memorize a bunch of lakes and refer to lakes conversationally, which is pretty easy to mix up. Even processing nodes are headed the same wishy washy direction. USB went off the rails after USB3 with it's revisions and generations. At least DDR still the model of normalcy.
Celeron and Pentium have been the poster children of brandstruction (brand destruction) for a long time.
12 years ago Intel should have read the playbook of US automakers who would make crappy small cars and change the name of the cars every 2 or 3 years so that people would forget that there ever was a Chevette or Cobalt (name a car after a demon that kills miners...) or Gremlin (same) or Neon. Contrast that to Japanese carmakers who'd like to retire "Civic" and "Corolla" after decades but really can't because if they stop making new Corollas people will just bid up the prices of old Corollas.
Pentium and Celeron are today just fall out from sort on FTC Docket 9341 consent order not allowing Intel to disable good dice (i5 primarily) to produce bottom bin as a means of competitive targeting. In reality there is so much back generation highly discounted i7 and i5 quad and Coffee hexa and even Xeon v2 being discounted who needs Pentium and Celeron anyway? mb
The whole stack in desktop, entry level workstation, and entry level server needs to be consolidated and simplified. The ball started rolling with alder lake. Just i3, i5, i7 and every chipset has ECC support. Slim down the marketing team and save some money. They are are just creating names for ridiculously non-competitive parts.
I got an i3-1005g and it the 2nd lowest Gen 10 in an HP laptop and made for efficiency. I cannot believe the nice work HP and Intel do on something so INEXSPENSIVE.
I am humbled as I thought I was in for a cheap junk trip, but the time i3 Gen 10 is terrific, dunno what the HP screen is called, it is OK too [its from Tiawan].
SO I said all that to say, ****They can kiss all the old names goodbye. ****
We’ve updated our terms. By continuing to use the site and/or by logging into your account, you agree to the Site’s updated Terms of Use and Privacy Policy.
28 Comments
Back to Article
Hulk - Friday, September 16, 2022 - link
Good. It's about time.nandnandnand - Saturday, September 17, 2022 - link
But I like Celery and Pentagram.StevoLincolnite - Friday, September 16, 2022 - link
Goodbye Pentium. You reign was a long one.lemurbutton - Saturday, September 17, 2022 - link
You can't have Celeron and Pentium brands anymore when the worst Apple Silicon (M1) is better than your best laptop chip.PeachNCream - Saturday, September 17, 2022 - link
I'm glad you're deciding what the world can and cannot have. Please establish more rules for the industry as you troll a dead tech news outlet's dwindling readers.solipsism - Saturday, September 17, 2022 - link
I read his comment and understand that he's talking about marketing of their chips, hence his use of the term "brands".Still not on board? OK.
Well think of it in another branding context, what if you had seen a reply to Arby's changing their logo and he had written "You can't have a picture of a pig presenting it's butthole and still expect people to want to eat your quasi-meat sandwiches." It's a hypothesis since it's not yet tested if that will work and certainly filled with opinion, but would you disagree and claim that he's deciding " what the world can and cannot have"? I have doubts.
Or what if Big Brother brought in Kevin Spacey as their spokesperson for their ads going forward and he wrote, "You can't have Kevin Spacey promoting any business, especially ones with children, and expect the public not to become outraged." Spacey is probably desperate for work, but do you think that's a good move for BBBS? Would you say he's "deciding world can and cannot have" or just be onboard with that being a monumentally bad idea?
S
sheh - Saturday, September 17, 2022 - link
Your examples include the word "expect". That word is absent from the top comment's assertion, and that makes it look less like an opinion and more an absolute statement.Also, your examples make sense, while in the top comment it's less evident. What's the logic in linking the validity of using certain brand names with the performance of a competitor? If it's supposed to be "specific branding for lower-performance parts is a bad idea when the competition is better", I think that's quite a stretch.
:)
quorm - Saturday, September 17, 2022 - link
This makes me sad. No money in running a tech site these days, if there ever was. Either you shoehorn in links to your "list of best GPUs" commission links into every post or just fade away.nandnandnand - Saturday, September 17, 2022 - link
You could always run your own tech site as a passion project, as long as you don't offend the Internet gatekeepers. You can collect money from your audience from places like Patreon, as long as you don't offend the Internet gatekeepers. You can get some ad revenue from YouTube, as long as...StevoLincolnite - Saturday, September 17, 2022 - link
Anandtech doesn't have Dailytech anymore, so there isn't a reason to check daily. So that doesn't help either.That and they generally don't do reviews and hardware breakdowns anymore... So obviously people will go elsewhere.
TheinsanegamerN - Tuesday, September 20, 2022 - link
There is money, sites like wccftech, techspot, and techpowerup are all doing fine.Anandtech started dying when Anand left, and the volume and quality of content dwindled. Anandtech started missing reviews, like the new (now old) macbook pro retina that was......just never reviewed, despite being told a review was coming. Same for several different GPU launches. Anandtech has been using that california fire excuse for nearly 2 years now, and apparently in that time they cannot come up with any solution. Gamers nexus is smaller then anandtech yet not only manages similarly in depth reviews that people want to see but also delves into other subjects and runs a fairly large merch store.
Well, if you cant provide the reviews your audience wants and go weeks without an interesting article, then surprise surprise your people leave for other pastures. Anandtech largely did this to themselves.
The Von Matrices - Saturday, September 17, 2022 - link
I can just imagine the tech support conversations:*call begins*
Tech Support "Hi. Thank you for contacting Giant Software Company tech support. How can we help?"
Customer: "I'm having trouble running your new piece of software on my laptop. It's very slow."
Tech Support: "What CPU do you have in your laptop"
Customer: "My laptop has an Intel CPU"
Tech Support: "Ok, but what is the model name, is it a Core i3, a Celeron, a Pentium"
Customer: "No, it's an Intel CPU"
Tech Support: "But what model is it? You need to tell me the model of CPU so I can check if it meets our recommended system requirements."
Customer: "It's an Intel CPU - it says it on the sticker near the keyboard"
Tech Support: "Sir, I can't help you if you can't tell me the model of CPU in the laptop. I think your laptop may just be old and slow and that is why our software is slow"
Customer: "My laptop can't be old and slow. I went to the store to buy a new laptop, but every one I could afford also had the same Intel CPU sticker just like mine so there was no reason to buy a new one"
Tech Support: "Sir, I can't help you"
*ends call*
sheh - Saturday, September 17, 2022 - link
What's "i3"? Is it i3-560 or i3-12300?You need model numbers anyway. These will still exist.
shabby - Saturday, September 17, 2022 - link
But average joes don't know those numbers, they just know i3, i7 and that's it.sheh - Sunday, September 18, 2022 - link
The point is, "i3" already doesn't tell you much.jamesindevon - Saturday, September 17, 2022 - link
So "Intel Processor" now means "slow". God job, Intel!linuxgeex - Saturday, September 17, 2022 - link
If we're being honest, Celeron and Pentium have meant "Slow" for 7 years while Intel has watered them down with Atoms that ran around 1/2 to 1/3 the speed of an equivalently clocked "Core".But hey, Intel muddied the trade with "Core" so why not muddy it further with a "Processor" trademark? I hope the tech trade publications finally stand up to Üntel and tell them where to stick those trademarks, refuse to use them in publications other than to ridicule such idiotic marketing decisions.
nandnandnand - Saturday, September 17, 2022 - link
The CORE Empire are one of the two factions in Total Annihilation, comprising purely of mechanical units that have undergone the patterning process; they are the sworn enemy of the ARM rebellion and seek their destruction, simply disregarding them as 'vermin who must be exterminated'.shabby - Saturday, September 17, 2022 - link
I don't know this might backfire, if the lowest end processor is junk we can all say "intel processors are garbage" and people might think it means every intel cpu is garbage lolnandnandnand - Saturday, September 17, 2022 - link
Maybe, but I doubt it. At that level of tech competency you are probably a babushka and you don't even know what's in the computer box. Also, the lowest end CPUs are about good enough to run anything that isn't a modern game. 4-5 cores minimum, and big generational performance gains have been made on the Atom cores.So I guess we will really see model names like Intel Processor 9505? Maybe Intel P9505?
Glock24 - Monday, September 19, 2022 - link
Anything with "Atom" cores struggles even with basic web browsing. It's a real torture trying to use a computer with one of those processors.ScottTaylorMCPD - Sunday, September 18, 2022 - link
Pretty sure you meant that Intel will have a "single" brand name going forward... "singular" would mean that the new "Intel Processor" brand was "exceptional, remarkable, one-of-a-kind", and that still remains to be seen... ;)bansheexyz - Sunday, September 18, 2022 - link
Intel's naming scheme has been confusing for years and this will make it even worse. Remember when Intel was like Playstation and we had Pentium 2, 3, and 4? Clear generational separation. Now Intel has gone full retard like Microsoft with its Xbox. We now have to memorize a bunch of lakes and refer to lakes conversationally, which is pretty easy to mix up. Even processing nodes are headed the same wishy washy direction. USB went off the rails after USB3 with it's revisions and generations. At least DDR still the model of normalcy.PaulHoule - Monday, September 19, 2022 - link
Celeron and Pentium have been the poster children of brandstruction (brand destruction) for a long time.12 years ago Intel should have read the playbook of US automakers who would make crappy small cars and change the name of the cars every 2 or 3 years so that people would forget that there ever was a Chevette or Cobalt (name a car after a demon that kills miners...) or Gremlin (same) or Neon. Contrast that to Japanese carmakers who'd like to retire "Civic" and "Corolla" after decades but really can't because if they stop making new Corollas people will just bid up the prices of old Corollas.
Glock24 - Monday, September 19, 2022 - link
I didn´t know newer parts had a "big core", but I guess performace (or lack of) would still be unbearable.IMHO "Atom" based parts should be restricted to appliances like routers, NASes, mini-severs, etc.
Bruzzone - Monday, September 19, 2022 - link
Pentium and Celeron are today just fall out from sort on FTC Docket 9341 consent order not allowing Intel to disable good dice (i5 primarily) to produce bottom bin as a means of competitive targeting. In reality there is so much back generation highly discounted i7 and i5 quad and Coffee hexa and even Xeon v2 being discounted who needs Pentium and Celeron anyway? mbflgt - Tuesday, September 20, 2022 - link
The whole stack in desktop, entry level workstation, and entry level server needs to be consolidated and simplified. The ball started rolling with alder lake. Just i3, i5, i7 and every chipset has ECC support. Slim down the marketing team and save some money. They are are just creating names for ridiculously non-competitive parts.PProchnow - Thursday, October 27, 2022 - link
I got an i3-1005g and it the 2nd lowest Gen 10 in an HPlaptop and made for efficiency. I cannot believe the nice work HP and Intel do
on something so INEXSPENSIVE.
I am humbled as I thought I was in for a cheap junk trip, but the time i3 Gen 10
is terrific, dunno what the HP screen is called, it is OK too [its from Tiawan].
SO I said all that to say, ****They can kiss all the old names goodbye. ****